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Search Engine Optimization Audit

Help African American Registry assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
African American Registry
Minneapolis, MN, USA
African American Registry
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African American Registry
Minneapolis, MN, USA

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Digital marketing Search engine marketing Web development

Posted June 7th

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Search Engine Optimization Audit

Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional details

a better overall online presence and with our FB, Instagram, and Twitter feeds

What we have in place
  • We currently have We are Yoast Premium, which should make it easy for you to get started. We also have video narratives to strengthen our articles, and the ability to provide any other information you need.
How this will help
This project will save us $5,767 , allowing us to expand our mission, purpose and goals

our culturally competent content is important for classrooms and communities to be more aware of using SEO and social media

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About the org

African American Registry
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Causes
Education Arts & culture Diversity & inclusion
Posted by
Benjamin M
Benjamin M.

Founder, Executive Director

Our mission

Through teacher preparation, technology, and a variety of intergenerational and interactive youth programs, African American Registry inspires the young minds of our future.

Testimonials

Read the Impact Story
I liked MJ a lot as a guide to begin solving admin issues with our relationship with Yoast. She offered alternative (beyond) google ways to look at our global online presence
Benjamin M.
Benjamin M.

Founder, Executive Director

Search Engine Optimization Audit Project

AA Registry was a great organization to work with. They have tons of excellent resources, so it was a fun challenge to think of strategies to get them more visibility. Ben was a quick learner when it came to SEO and very invested in making this project a success.
MJ P.
MJ P.

Volunteer

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