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Membership Strategy

Help The Citizens Campaign develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
The Citizens Campaign
Metuchen, NJ, USA
The Citizens Campaign
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The Citizens Campaign
Metuchen, NJ, USA

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Community & economic development
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Business development Entrepreneurship Strategy consulting

Posted June 7th

Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

We need strategies for continuing to engaged trainees of our program after they've finished it - how do we keep track of how they have used our training and become citizen leaders in the long term?

What we have in place
  • We have a self-paced, auto-graded online course with all of our materials, which we offer on our website and provide to community colleges as a continuing education course. We use Salesforce as a CRM. We have a handbook and existing engagement plan for our working groups in NJ, so we need help scaling this up for our national expansion.
How this will help
This project will save us $5,848 , allowing us to continue providing free books and free professional development to our community college partners.

This project will help us to build community among the empowered Citizen Leaders we train, and provide access to continuing support as they take on powerful roles in their communities. We will see the results of our training, and we'll be better able to report those results to our funders.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

The Citizens Campaign
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Causes
Community & economic development Civil rights Education
Posted by
JK
Joanna K.

Team member

Our mission

The Citizens Campaign is dedicated to repairing our democracy from the bottom up by training citizens in no blame problem-solving. Together, these citizen leaders will be a new force empowered to change the political climate and increase our capacity to meet the nation's challenges.

What we do

Imagine a local government meeting: a student from your college or a continuing ed learner from the community you serve stands up to speak. They outline a problem affecting the community and thank the officials for their efforts thus far to address it, and they lay out a plan for further improvement. They explain that the solution they propose is already succeeding in other cities, and it won't cost the city anything - in fact, it can save them money, and the benefits will be felt by the greater community. The government officials are grateful to have a citizen leader serving alongside them and offering an evidence-based, cost-effective solution with a No-Blame approach.

We are offering our teaching tools to community colleges for free, to train students and community members in the knowledge and skills they need to make this scene a reality. Their leadership will lay the foundation for a "National Citizen Leadership Service."

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