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Logo Design & Visual Brand Identity

Help Selfless Solutions elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Selfless Solutions
Altoona, PA, USA
Selfless Solutions
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Selfless Solutions
Altoona, PA, USA

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Cause
Education
Skills
Graphic design

Posted June 12th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We need to create a logo and visual identity for Mwache Shuleni (Accept Her in Swahili) a new local organization in Uganda, that we partner with and want to support.
The project aim at raising awarness and offering support to young girls in Uganda who are pregnant in school or young mothers and their children so that they can go back to school, finish their exams and access education to provide for the children and being integrated to society.

What we have in place
  • We currently have some skills on how to create visuals when we have a clear idea of the visual identity so it will be easier for you to explain things to us. We also communicate very well with the founder of Mwache Shuleni, Patrick Ssendagi Kleverson so we can work together to create the best visual identity for his organization.
    We have many documents that explain well the purpose, values and missions of the project so you can have a clear understanding of the message we want to transmit.
How this will help
This project will save us $4,817 , allowing us to put our financial efforts directly in our raising awarness program, and to visit schools in the region and identify the needs of locals.

This project will really launch this meaningfull project. The creation of the logo and visual identity will be the start of our communication strategy for the project. It's also one of the main activity that Selfless Solutions will help with for Mwache Shuleni, to build their presence online that will help to found the project and make it accessible for other people to help.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Selfless Solutions
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Causes
Education Community & economic development Health & nutrition
Posted by
Agathe L
Agathe L.

Head of Marketing & Communication/Project manager

Our mission

We leverage international travel & volunteering to build capacity for local NGOs in Tanzania who are fighting poverty in their communities.

What we do

We work hand-in-hand with local NGOs to implement and develop their ideas/projects so that they can achieve their mission of ending poverty in their communities. Currently, our main project is a collaboration with Mother's Mercy Children's Organization in Arusha, Tanzania to provide indigent youth with their basic needs, as well as access to quality education and healthcare services.

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