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Logo Design & Visual Brand Identity

Help Greenbelt Land Trust of Mid-Missouri elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Greenbelt Land Trust of Mid-Missouri
Columbia, MO, USA
Greenbelt Land Trust of Mid-Missouri
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Greenbelt Land Trust of Mid-Missouri
Columbia, MO, USA

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Graphic design

Posted June 11th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We need assistance developing a logo design and visual brand for our Working Lands Initiative, and, in particular, the land linking website that is the initial phase of rollout for the program. We hope to create a brand that is appealing in particular to young and beginning farmers, without alienating older farmers who are more likely to own land. Our software capabilities are limited, but we are equipped with Adobe Acrobat Pro 2020 and can acquire others if needed.

What we have in place
  • We currently have examples of other land link sites to show design preferences, which should make it easy for you to get started. We also have well-defined strategic goals and target audiences, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to dedicate funds to staff that will build a network of environmentally-minded farmers, permanently protect land, and assist landowners with succession.

Land access is the biggest issue facing American agriculture. Young, innovative farmers who want to unite agricultural and environmental outcomes struggle to access suitable land. Meanwhile, landowning farmers are aging and struggling to plan for succession, leaving their land at risk of development or other conversion. By connecting young farmers with landowners in need of successors, we can keep land in production, improve local food access, and reduce the environmental cost of agriculture.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Greenbelt Land Trust of Mid-Missouri
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Cause
Environment
Posted by
Mike P
Mike P.

Executive Director

Our mission

The mission of the Greenbelt Land Trust of Mid-Missouri is to conserve the streams, forests, grasslands, and farmlands that represent our distinctive landscape for present and future generations.

Testimonials

Read the Impact Story
Belinda and her colleagues were top notch and highly professional. They were responsive, receptive to feedback, and generally a pleasure to work with, and the product we got was excellent. Highly recommended.
Mike P.
Mike P.

Executive Director

Logo Design & Visual Brand Identity Project

Working with Mike was a great experience, he was detailed with his feedback and was very professional. Mike knew what he wanted and that helped us make a decisive decision on the logo designs.
Belinda P.
Belinda P.

Graphic Designer & Illustrator

The pixel