Marketing Strategy Consultation

Help SaCoDe Burundi brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
SaCoDe Burundi
Bujumbura, Burundi
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SaCoDe Burundi
Bujumbura, Burundi

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Posted June 3rd

Marketing Strategy Consultation

Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional details

Want to build a marketing strategy for our Agateka Product that we make at our Organization here in Burundi.

What we have in place
  • We currently have Donors and Partners who seek for direct communication, which should make it easy for you to get started. We also have Emails and Contacts that are available, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to Be trained on specific tools that can help us make a follow up, and be guided on new tools to use as a reinforcement to what we had before.

We want to be able to sustain this project by creating a platform that can allow us communicate on Campaigns and New things regarding this project.

Project plan

0
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

SaCoDe Burundi
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Our mission

Our fundamental objective is to promote Communities' health through information, education and sensitization on good practices leading to health and development, so that communities enjoy healthy lives and live life positively.

What we do

We break cultural and social barriers with information and services that we believe are life-saving. The effects of our activities on the lives of our beneficiaries, and the communities they live in, are tangible. Our reports to date show strong narratives of life condition improvements for the youth and women we work with. Each year, we undertake a comprehensive assessment of the behavioural and social impact of our projects, and monitor the continued progress of our beneficiaries.

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