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Marketing Strategy Consultation

Help COA brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
COA
Sydney, Australia
COA
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COA
Sydney, Australia

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Cause
Human services
Skills
Marketing

Posted June 3rd

Marketing Strategy Consultation

Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional details

We would like to increase our audience and widen our reach.
We want greater awareness in the community about our activities and present positive impact of our work to all ages.

What we have in place
  • We currently have a facebook page, which should make it easy for you to get started. We also have lots of good activities and stories, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to feed needy seniors and provide activities for them

We really need to make digital a priority for our future members and benefactors.

Project plan

0
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

COA
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Cause
Human services
Posted by
Robbie C
Robbie C.

General Manager

Our mission

We provide care and activities for the elderly in our community with the view to enabling them to enjoy their lives to the fullest.

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