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Membership Strategy

Help Wesley-Rankin Community Center develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Wesley-Rankin Community Center
Dallas, TX, USA
Wesley-Rankin Community Center
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Wesley-Rankin Community Center
Dallas, TX, USA

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Posted May 27th

Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

In Wesley-Rankin's giving demographics, we are missing one key audience - millennials. Wesley-Rankin Community Center is seeking guidance and suggestions for a monthly giving program rebrand to incorporate into millennial outreach. At increments of $5, Millenials will perceive a monthly giving charge like paying a subscription to Netflix and furthermore, we can invite the next generation of philanthropists into WRCC's story.

What we have in place
  • We are considering rebranding and retitling the program with a Spanish/Spanglish blend to honor the Latinx culture in our service neighborhood but are open to other suggestions. We serve children, youth, adults, and senior citizens, and we are hoping to have a program name that speaks to community.
    Other organization monthly giving program names that we like include:
    * The Spring (charity:water)
    * The Safekeepers (The Family Place)
    * Justice Partners (Advocates for Community Transformation)
How this will help
This project will save us $5,848 , allowing us to invest back into the West Dallas community and the initiatives that we are developing for our children, seniors, and adults.

These are people who make monthly commitments to Wesley-Rankin, and we want a program name that speaks to that commitment. We believe that no matter the amount given monthly, these people deserve to be thanked well, honored, and made to feel like they are making a difference in West Dallas.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

Wesley-Rankin Community Center
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Causes
Education Youth development
Posted by
Severina W
Severina W.

Community Engagement Manager

Our mission

In collaboration with our West Dallas neighbors, Wesley-Rankin Community Center identifies and bridges gaps in education, health and skills development by providing multigenerational programs that empower families to access their full potential.

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