Google Ads Set Up

Help Education Opens Doors make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Education Opens Doors
Dallas, TX, USA
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Education Opens Doors
Dallas, TX, USA

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Education

Posted May 16th

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Project Details

What We Need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
What We Have In Place
  • We currently have a Google Ads account, which should make it easy for you to get started. We also have a dedicated staff member for this project, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,486 , allowing us to attempt to use Google Ads to our advantage and not have to abandon the project

We are hoping to use Google Ads for two different things:

-Sell our Student Guidebook online
-Activate potential supporters to engage with us

Project Plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About The Org

Education Opens Doors
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Our Mission

EOD activates all students to determine and pursue an informed future

What We Do

Education Opens Doors is a turnkey program designed to meet a pressing need in our education system: a lack of dedicated time in school to prepare students to make critical decisions for their future and inspire them to reach their potential. On average, public high school students receive only 38 minutes of college and career advising over 4 years. We turn that 38 minutes over 4 years into 900 minutes in just one year. We provide teachers with the content, training and technology necessary to equip their students with critical information not traditionally taught in school. Our students learn the knowledge and skills to confidently navigate high school, set post-secondary goals, and begin their journey to stay on track toward their dreams.

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