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Storytelling

Help Association of Outdoor Recreation and Education enhance their annual reports, grant applications, and other marketing materials with compelling narratives about their organization’s mission, activities, and achievements.
Association of Outdoor Recreation and Education
Ann Arbor, MI, USA
Association of Outdoor Recreation and Education
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Association of Outdoor Recreation and Education
Ann Arbor, MI, USA

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Education
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Marketing Writing

Posted September 21st

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Storytelling

Project details

What we need
  • A compelling narrative, or set of stories
  • Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
  • Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
  • Note: This project is not intended to support your general content planning or marketing but there are several projects in our Marketing & Communications category which are a good fit!
Additional details

The goal is to use these personal member's stories to compel folks to donate to the association.

What we have in place
  • We currently have a few personal testimonies from current members, which should make it easy for you to get started. We also have the potential to find past videos of current members, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to continue to move AORE forward as we move through this challenging time of covid and membership loss.

AORE needs to build a more philanthropic community. We are a very friendly supporting community but giving is not in our DNA yet. Sharing member's stories usually gets other members to give, so we want to be able to paint that picture more regularly in a variety of ways.

Project plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of project and key audiences
  • Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)
1
Milestone 1: Storytelling Framework
  • Professional presents and discusses primary story angle(s) to the Volunteer Manager
  • Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)
2
Milestone 2: Document Creation
  • Professional shares draft with Volunteer Manager
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Wrap-Up
  • Professional submits final version
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About the org

Association of Outdoor Recreation and Education
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Causes
Education Employment services Environment
Posted by
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Sasha G.

Volunteer manager

Our mission

AORE advances our mission of empowering leaders to connect people to the outdoor through recreation and education experiences.

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