Marketing Strategy Consultation

Help Karen's Club brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
Karen's Club
Brooklyn, NY, USA
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Karen's Club
Brooklyn, NY, USA

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Posted May 12th

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Marketing Strategy Consultation

Project Details

What We Need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional Details

We're an organization starting out with a bootstrapped marketing strategy, but would love to develop something more coherent, focused and efficient.

What We Have In Place
  • We currently have an email marketing accounts and social media accounts, which should make it easy for you to get started. We also have a Google Ads account and 2 dedicated co-founders, and the ability to provide any other information you need.
How This Will Help
This project will save us $2,998 , allowing us to focus on building out our content and further products and services.

We need to be using the right marketing channels in the right way to reach our target audience. We have some idea of what that looks like, but could use some assistance pulling everything into a set strategy.

Project Plan

0
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About The Org

Karen's Club
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Our Mission

Our mission is to empower patients of color with the knowledge and trust to pursue clinical trials that can save or extend their lives.

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