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This project was completed on Jan 11, 2023
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Matched with Faith P.
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See the Impact story
Marketing Channel Plan
YWCA Southeast Wisconsin
YWCA Southeast Wisconsin
0
10
Marketing Channel Plan
Project details
What we need
- Summary of best channel(s) for Organization's needs and recommendations for implementation and prioritization
- A detailed plan for one channel that summarizes best practices, ideas for possible content, and tips on how to measure success
- Note: This project does not include content creation or account set up
Additional details
We are attempting to reach additional non-high school graduates in specific zip codes throughout Southeast Wisconsin. We have demographic details of current students and would like to increase the program awareness through both paid ads and/or free and compensated organic marketing approaches.
What we have in place
- We currently have demographic details on clients, which should make it easy for you to get started. We also have past ad statistics, and the ability to provide any other information you need.
How this will help
This project will save us $1,500 , allowing us to purchase 10 refurbished computers that will be given to students to work both remotely and in-person.
Our adult high school level diploma program is the most successful program in WIsconsin. Our success pales in comparison to the need of the communities we serve.
As we expand programing we have set both internal and external goals. To reach the high goals, we need to be able to reach more eligible students.
Our Mission is to Eliminate Racism and Empower Women, and we believe a high school diploma is one path towards accomplishing both objectives.
Project plan
Posted by
Jacob G.
Adult Education Director
Our mission
YWCA is dedicated to eliminating racism, empowering women and promoting peace, justice, freedom and dignity for all.
Our vision: a thriving, inclusive and just Southeast Wisconsin defined by racial and gender equity as the foundation for healthy communities.
What we do
We provide economic empowerment and racial justice/gender equity programs that are designed to both inform each other and serve both target populations and the community at large. Given the breadth of the work to be done within economic empowerment and equity, we focus our work and the coalitions we join on the levers that affect social determinants of health - with an emphasis on what affects the well-being of women, women of color especially, and their families. Economic empowerment: adult education, personal financial management, digital competency and confidence, and workforce readiness. Equity: racial justice and gender equity through programs focused both on individual education/training and organizational consulting/coaching with those whose behavior must shift to cause systemic change, e.g., educational organizations, employers, government, and other nonprofits - especially those focused on BIPOC communities.
Testimonials
(No testimonial has been submitted by Jacob)
(No testimonial has been submitted by Faith)
