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Google Analytics Reporting

Help Data You Can Use Inc. set up the right reports to understand how visitors are navigating their website and exploring their products and services online.
Data You Can Use Inc.
Milwaukee, WI, USA
Data You Can Use Inc.
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Data You Can Use Inc.
Milwaukee, WI, USA

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Cause
Community & economic development
Skills
Data analysis Digital marketing

Posted May 13th

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Google Analytics Reporting

Project details

What we need
  • An initial set of Google Analytics reports that can be used to track key metrics about the Organization’s web performance and insights on visitors' interest
  • Training on how to maintain reports and analyze collected data to inform changes to the Organization's web presence
  • Optional: Training on how to create reports and use common insights features in Google Analytics
Additional details

We'd like the pre-defined deliverables and the optional training on this.

What we have in place
  • We currently have previous reports, which should make it easy for you to get started. We also have access to reports from Wordpress for our website traffic, and the ability to provide any other information you need.
How this will help
This project will save us $3,757 , allowing us to assist about two neighborhood-based organizations on data projects that will allow them to work more effectively.

Our website is intended to be used as a resource for our partners in Milwaukee. Understanding what the most useful aspects are and how people are exploring our site, will give us insight into how to provide the best user experience possible. This will also help us direct our time and resources into the projects that matter the most to our community.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of the current setup of Google Analytics and shares login details for existing Google Analytics account
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals for reporting and analysis
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Report Creation & Feedback
  • Professional creates an initial set of reports in Google Analytics based on initial conversation with Volunteer Manager
  • Professional shares reports with the Volunteer Manager and explains how they map to the Organization’s goals
  • Volunteer Manager provides any feedback on reports (up to two rounds)
  • Professional implements feedback and provides a revised set of reports
2
Milestone 2: Training & Best Practices
  • Professional creates guidelines for continued maintenance and update of reports in Google Analytics, as well as data interpretation and analysis
  • Professional reviews above guidelines with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly use reports for tracking and analysis
3
Milestone 3 (Optional): Additional Training
  • Professional walks the Volunteer Manager through the process of creating and saving reports
  • Professional shows the Volunteer Manager how to use common insights features in Google Analytics, such as Audience Insights, Traffic Insights and Search Insights
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About the org

Data You Can Use Inc.
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Cause
Community & economic development
Posted by
Katie P
Katie P.

President

Our mission

We connect people who need data to people who have data and believe better data leads to better decisions and better communities.

Testimonials

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