Google Ads Set Up

Help FunkEntelechy Inc. make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
FunkEntelechy Inc.
Plainfield, NJ, USA
Log in to follow
FunkEntelechy Inc.
Plainfield, NJ, USA


Live Projects


Matched Projects

Posted May 11th

Share this project:

Project Details

What We Need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional Details

We have received the Google Ads grant and need help setting everything up and getting this project running.

What We Have In Place
  • We currently have a Google Ad Grant award, which should make it easy for you to get started. We also have Google Analytics, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,486 , allowing us to get other initiatives off the ground.

We would benefit from Google advertising to drive donors to our website in support of our Tell The Truth Teach The Truth initiative to change the way Black history is taught in the U.S. We would like to start taking advantage of the Google Ad Grant award to help our fundraising.

Project Plan

Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
Show More

About The Org

FunkEntelechy Inc.
Our Mission

FunkEntelechy Inc. is a new non-profit organization. Our mission is to change the way Black history is taught in the U.S. To help achieve our mission, we have established a partnership with the Museum Of UnCut Funk, an online museum that celebrates 1970's Black history and culture.

We will support our mission by creating and executing educational programming that teaches children and adults about unknown aspects of Black history, based upon the Museum Of UnCut Funk collection and exhibitions.

Similar Opportunities

See All
See all projects