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Visual Brand Guide

Help Strong Schools Maryland provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Strong Schools Maryland
Baltimore, MD, USA
Strong Schools Maryland
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Strong Schools Maryland
Baltimore, MD, USA

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Cause
Education
Skills
Graphic design

Posted May 10th

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Visual Brand Guide

Project details

What we need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional details

We have never had a complete visual brand guide, but will need some consistency in our communications moving forward that will allow new staff without institutional knowledge to function confidently in their roles.

What we have in place
  • We currently have a proto-guide, a logo, and a banner, which should make it easy for you to get started. We also have several years' worth of campaign materials, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to invest in fellows, interns, and our volunteer base of Team Leaders

We would like to move forward with consistency and clearly established guidelines for communications and informational materials. No one on staff has a strong professionalized communications backgrounds, but I know from previous roles the importance of institutionalizing external materials. This will support the creation of many materials in the short- and long-term, while saving plenty of time and energy on the specific areas where we lack expertise.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Strong Schools Maryland
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Causes
Education Civil rights Diversity & inclusion
Posted by
Shamoyia G
Shamoyia G.

Executive Director

Our mission

We build power with Maryland residents to hold the State and public education entities under its jurisdiction accountable to the policies and practices necessary to rectify educational injustice, mitigate oppression, and produce graduates capable of determining their own paths to prosperity.

Testimonials

Read the Impact Story
Working with Olise was a dream. He's kind and knowledgeable, which was especially helpful in the early stages of our working together. I'd absolutely work with him again and look forward to our next opportunity to enlist his great skills.
Shamoyia G.
Shamoyia G.

Executive Director

Visual Brand Guide Project

(No testimonial has been submitted by Olise)
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