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Storytelling

Help Strong Schools Maryland enhance their annual reports, grant applications, and other marketing materials with compelling narratives about their organization’s mission, activities, and achievements.
Strong Schools Maryland
Baltimore, MD, USA
Strong Schools Maryland
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Strong Schools Maryland
Baltimore, MD, USA

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Education
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Marketing Writing

Posted May 10th

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Storytelling

Project details

What we need
  • A compelling narrative, or set of stories
  • Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
  • Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
  • Note: This project is not intended to support your general content planning or marketing but there are several projects in our Marketing & Communications category which are a good fit!
Additional details

Our organization is making a strategic and operational shift from a legislative campaign to an implementation monitoring and advocacy organization. We've just had a major multi-billion dollar education investment victory in the passage of the Blueprint for Maryland's Future, and want to tell that story well using media that can be referenced for years to come. This project's materials will be used for fundraising presentations, informational materials, and our very first annual report.

What we have in place
  • We currently have a historical overview of the organization, photos, & press, which should make it easy for you to get started. We also have volunteers since inception, tons of documents, & partners, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to offer internship stipends to directly impacted stakeholders in public schools, including students and educators.

This is our first attempt to clearly wrap up our story for public consumption on our own terms. As a new executive director, I also see this project as a signal to our existing partners and allies in the education advocacy landscape that leadership is competent and the organization is sound. The materials from this project will be used on our website, in promotional and fundraising materials, and inform future efforts as we monitor implementation of the law.

Project plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of project and key audiences
  • Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)
1
Milestone 1: Storytelling Framework
  • Professional presents and discusses primary story angle(s) to the Volunteer Manager
  • Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)
2
Milestone 2: Document Creation
  • Professional shares draft with Volunteer Manager
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Wrap-Up
  • Professional submits final version
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About the org

Strong Schools Maryland
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Causes
Education Civil rights Diversity & inclusion
Posted by
Shamoyia G
Shamoyia G.

Executive Director

Our mission

We build power with Maryland residents to hold the State and public education entities under its jurisdiction accountable to the policies and practices necessary to rectify educational injustice, mitigate oppression, and produce graduates capable of determining their own paths to prosperity.

Testimonials

Read the Impact Story
Catherine was wonderful--she's got a skill set that goes beyond the basic requirements of the project and really helped augment my own thinking about our work!
Shamoyia G.
Shamoyia G.

Executive Director

Storytelling Project

(No testimonial has been submitted by Catherine)
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