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Social Media Audit

Help Feeding America Eastern Wisconsin assess the current state of their social media pages and gain actionable recommendations on how to improve presence and engagement.
Feeding America Eastern Wisconsin
Milwaukee, WI, USA
Feeding America Eastern Wisconsin
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Feeding America Eastern Wisconsin
Milwaukee, WI, USA

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Cause
Human services
Skills
Social media

Posted May 10th

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Social Media Audit

Project details

What we need
  • Profile & page setup assessment of whether relevant information and fields are filled
  • Statistics on posts, engagement, and follower demographics
  • Evaluation of strengths and weaknesses as well as recommendations to improve
Additional details

We have Facebook, Twitter, LinkedIn and Instagram accounts for our organization. For the most part they were afterthoughts until mid-2018. We have done an adequate job since then growing their following and scheduling consistent posts but would like an expert to truly assess how compelling and impactful our accounts are, our voice, and how to improve engagement and grow them. Thank you!

What we have in place
  • We currently have monthly statistics for the past two years which should make it easy for you to get started.
How this will help
This project will save us $1,792 , allowing us to focus that funding to purchase food to serve the hungry.

The hunger space in our market is competitive and we want to stand out. We have worked to grow our brand and social media is a huge part of that. We feel our service is excellent but we struggle telling that story in a way to creates excitement and engagement.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Initial Assessment & Feedback
  • Professional delivers an initial assessment of current social media performance, including relevant data insights and statistics around posts, engagements and demographics
  • Professional performs SWOT analysis of current social media presence
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Deliver Final Recommendations
  • Professional documents specific recommendations for achieving a social media presence that meets the Organization's goals, and shares it with the Volunteer Manager
  • Professional answers any questions, and provides recommendations for next steps or finding assistance going forward
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About the org

Feeding America Eastern Wisconsin
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Cause
Human services
Posted by
Scott M
Scott M.

VP of Development and Communications

Our mission

To solve hunger.

What we do

Feeding America Eastern Wisconsin is the leading hunger-relief organization in the state, operating food banks in Milwaukee and the Fox Valley.

Together with our members, we are providing healthy and nutritious food to those who face hunger. We are also developing innovation solutions to improve the health of our communities.

Testimonials

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