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Social Media Audit

Help Local Circles assess the current state of their social media pages and gain actionable recommendations on how to improve presence and engagement.
Local Circles
Detroit, MI, USA
Local Circles
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Local Circles
Detroit, MI, USA

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Cause
Youth development
Skills
Social media

Posted May 10th

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Social Media Audit

Project details

What we need
  • Profile & page setup assessment of whether relevant information and fields are filled
  • Statistics on posts, engagement, and follower demographics
  • Evaluation of strengths and weaknesses as well as recommendations to improve
Additional details

We use Facebook, Instagram, and Twitter. We have not used them often, but we have a plan to post 1-2 times per week. We are looking for: 1) any recommendations to improve upon what we have done in the past 2) a written guide that includes best practices that we can use to be more consistent across our brand.

What we have in place
  • We currently have visual branding identity, which should make it easy for you to get started. We also have pre-made posts, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to serve more youth with research and job readiness programming!

Our goal this year is to improve and increase our media and marketing presence. These guidelines will streamline our social media.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Initial Assessment & Feedback
  • Professional delivers an initial assessment of current social media performance, including relevant data insights and statistics around posts, engagements and demographics
  • Professional performs SWOT analysis of current social media presence
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Deliver Final Recommendations
  • Professional documents specific recommendations for achieving a social media presence that meets the Organization's goals, and shares it with the Volunteer Manager
  • Professional answers any questions, and provides recommendations for next steps or finding assistance going forward
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About the org

Local Circles
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Causes
Youth development Community & economic development Education
Posted by
Nicole J
Nicole J.

Founder

Our mission

Local Circles facilitates youth-led research in which young people pose their own questions and conduct research to inquire upon social issues that are meaningful to them.

Testimonials

Read the Impact Story
Shannon has so much to share around social media and marketing. Aside from being so knowledgeable, she is very passionate about helping others maximize their impact. She taught me so much about engaging an audience on social media. Shannon is very responsive and was able to produce results quickly. I am so grateful for her contributions to our organization.
Nicole J.
Nicole J.

Founder

Social Media Audit Project

I really enjoyed working with Nicole! She provided great detail what her focus was, provided productive feedback, and was positive and responsive. It was always great speaking with her and I love the energy and passion she has for her organization. I would highly recommend working with Nicole and Local Circles if you have the opportunity.
Shannon R.
Shannon R.

Marketing Specialist

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