Marketing Strategy Consultation

Help Selfless Solutions brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
Selfless Solutions
Altoona, PA, USA
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Selfless Solutions
Altoona, PA, USA

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Posted May 8th

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Marketing Strategy Consultation

Project Details

What We Need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional Details

We have already been marketing ourselves and our programs, but don't think we have a clear and coherent enough strategy that we can unite our efforts around. I think it would be very beneficial to work with an experienced marketing professional to layout these plans on paper so all our organization's members are on the same page.

What We Have In Place
  • We currently have our accrued experience from current marketing efforts, which should make it easy for you to get started. We also have dedicated staff members that can work with you, and the ability to provide any other information you need.
How This Will Help
This project will save us $2,998 , allowing us to continue to fund the schools we support in Tanzania and not spend this on our own overhead.

I am getting clearer on what I want our organization brand to be and how I'd like to market ourselves, but need help clarifying that brand vision and then communicating it with my team members who are handling the day to day marketing tasks.

Project Plan

0
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About The Org

Selfless Solutions
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Our Mission

We leverage international travel & volunteering to build capacity for local NGOs in Tanzania who are fighting poverty in their communities.

What We Do

We work hand-in-hand with local NGOs to implement and develop their ideas/projects so that they can achieve their mission of ending poverty in their communities. Currently, our main project is a collaboration with Mother's Mercy Children's Organization in Arusha, Tanzania to provide indigent youth with their basic needs, as well as access to quality education and healthcare services.

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