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Market Analysis

Help Urban Baby Beginnings gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
Urban Baby Beginnings
Richmond, VA, USA
Urban Baby Beginnings
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Urban Baby Beginnings
Richmond, VA, USA

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Cause
Maternal health
Skills
Research Strategy consulting

Posted May 8th

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Market Analysis

Project details

What we need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
Additional details

We are a maternal health system serving expectant and postpartum people and their children. We need a written analysis, summary of strengths and weaknesses, competitors and appendix for our work in Virginia

What we have in place
  • We currently have Strategic plan and goals and mission, which should make it easy for you to get started. We also have Program lnformation, and the ability to provide any other information you need.
How this will help
This project will save us $7,072 , allowing us to Serve more expectant families who are uninsured

We are in a growth period and need assistance with pulling a market analysis togethrr

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About the org

Urban Baby Beginnings
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Causes
Maternal health Community & economic development Human services
Posted by
Stephanie S
Stephanie S.

Executive Director

Our mission

Our mission is to reduce adverse outcomes and isolation experienced by families during the prenatal, postpartum and early childhood years by increasing professional and paraprofessional health access, community support, and addressing systemic barriers.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Stephanie)
Great organization to work with. The director provided very timely feedback.
Austin P.
Austin P.

Volunteer

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