Market Analysis

Help Capital Center of Virginia gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
Capital Center of Virginia
Richmond, VA, USA
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Capital Center of Virginia
Richmond, VA, USA


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Posted May 8th

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Project Details

What We Need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
Additional Details

We are a maternal health system serving expectant and postpartum people and their children. We need a written analysis, summary of strengths and weaknesses, competitors and appendix for our work in Virginia

What We Have In Place
  • We currently have Strategic plan and goals and mission, which should make it easy for you to get started. We also have Program lnformation, and the ability to provide any other information you need.
How This Will Help
This project will save us $10,948 , allowing us to Serve more expectant families who are uninsured

We are in a growth period and need assistance with pulling a market analysis togethrr

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About The Org

Capital Center of Virginia
Our Mission

Our mission is to reduce adverse outcomes and isolation experienced by families during the prenatal, postpartum and early childhood years by increasing professional and paraprofessional health access, community support, and addressing systemic barriers.

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