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Google Analytics Set Up & Training

Help Citizen Schools - National track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Citizen Schools - National
Boston, MA, USA
Citizen Schools - National
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Citizen Schools - National
Boston, MA, USA

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Education
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Data analysis Digital marketing Information technology

Posted May 7th

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Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
What we have in place
  • We currently have the basics setup and a team that has experience w/using GA, which should make it easy for you to get started. We also have Squarespace as out website platform, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to expand the reach and impact of our programing, which is intended to disrupt and enhance education (vital during COVID-19!)

We need to make adjustments to the code for bounce rate to better understand usage of our website, goal/event tracking setup, resolutions for our referral tracking (e.g. our own website as a source...?)

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

Citizen Schools - National
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Causes
Education Community & economic development Youth development
Posted by
Sam M
Sam M.

Marketing Consultant

Our mission

Citizen Schools is dedicated to helping all children discover and achieve their dreams.

We mobilize a team to enable public middle schools in low-income communities to provide a longer learning day rich with opportunities. Our deep partnerships with schools put young adults on track to succeed by connecting the resources of communities, companies, governments, and philanthropies.

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