Visual Brand Guide

Help Old Pine Community Center provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Old Pine Community Center
Philadelphia, PA, USA
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Old Pine Community Center
Philadelphia, PA, USA


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Posted May 7th

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Project Details

What We Need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
What We Have In Place
  • Right now we have a very bare bones foundation of a settled on logo, two brand colors and two "Similar-ish" fonts that we can share. We've brainstormed already on our general direction and would need help making everything cohesive enough for a proper style guide, something we do not have.
How This Will Help
This project will save us $4,212 , allowing us to focus our attentions on keeping our community programs consistent, which we've promised to keep up during the pandemic as our homeless/food insecure population has risen.

Old Pine Community Center has been around for awhile now, but after a grinding halt with the pandemic, and a complete staff overhaul we're starting from scratch to bring the center and its resources back. A style guide would help us organize our branding so we can communicate to our donors, and neighbors on a unified front.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Old Pine Community Center
Our Mission

Old Pine Community Center seeks to serve all ages through programs and services to the Philadelphia community.

What We Do

We serve our community in any way we can. Currently we have a safe & supervised space for students k-8 to work on their classes, give out hot meals as well as a box of groceries with toiletries for whomever is in need of supplies and host educational, artistic and recreational events for the community.

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