Social Media Content Calendar

Help New Vision Foundation get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
New Vision Foundation
Minneapolis, MN, USA
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New Vision Foundation
Minneapolis, MN, USA

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Posted May 7th

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Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

Our non profit organization New Vision Foundation is looking for someone who can creatively help us strategically market on all our social media platforms such as Facebook, LinkedIn, Instagram and Twitter. We would like to create a content calendar to help with future posts and increase traffic. Helping us create scheduled content for months to come will be beneficial for the organization.

What We Have In Place
  • We currently have have our sites up and running for auditing, which should make it easy for you to get started. We also have goals/objectives for the organization established, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to expand our digital literacy classes to the community and offer laptops and internet services to our participants.

This project will help our organization communicate effectively throughout our social media platforms. It will also help create a dialogue with past/ present/future students and help us expand our audience.

Project Plan

0
Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

New Vision Foundation
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Our Mission

New Vision Foundation is an immigrant-led nonprofit organization whose mission is to create pathways to success by motivating disadvantaged youth in Minnesota through coding and digital literacy classes. Core customers are African immigrant youth aged 13-18 years, and the communities working to engage them as part of larger education, employment and economic development strategies.

What We Do

Key program areas are:
1. Coding Classes. Course work begins with fundamentals of coding and advances to cover all specialized aspects of Information Technology. These classes will help the participants increase skills in coding, digital literacy, data-driven decision-making, problem-solving and critical thinking.
2. Internship: We have partnered with STEP-UP/Achieve MPLS, Right Track in St Paul, and Minnesota High Tech Association (MHTA) to secure IT internships for program participants.
3. Mentorship: We have partnered with local institutions of higher education to provide each participant with a mentor to provide guidance on life and career choices.
4. E-pal Program: We create digital collaborations between local participants and their peers in NVF programs in East Africa, to facilitate cross -cultural communication and learning.
5. Community Engagement: We facilitate community engagement opportunities for parents, families and the broader community centered on positive use of technology.

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