Website Copywriting

Help South Jersey Cultural Alliance improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
South Jersey Cultural Alliance
Hammonton, NJ, USA
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South Jersey Cultural Alliance
Hammonton, NJ, USA

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Posted May 6th

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Project Details

What We Need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional Details

SJCA has changed mission direction and our website has not been updated in some time. We are in need of a copywriting refresh for many of our web pages including Membership, Events, Resources, Cultural Asset Mapping Project, and a few other sections of the site. I am not sure that SEO was ever considered when the current content was created, so it would be great to integrate that too.

What We Have In Place
  • We currently have an active website with all content that needs "refreshing", which should make it easy for you to get started. We also have ideas and information to develop current content on the site, and the ability to provide any other information you need.
How This Will Help
This project will save us $6,073 , allowing us to shift resources to community outreach and developing other resources for SJCA's digital information hub.

This project will help SJCA more clearly communicate our vision and engage with the South Jersey cultural community. As a staff of two, it is difficult to dedicate the time to copywriting, but it is so important to convey our story. We have shifted focus to becoming a digital hub of information and resources, so having a strong copy on the site is important, as is SEO.

Project Plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
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About The Org

South Jersey Cultural Alliance
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Our Mission

SJCA's mission is to strengthen South Jersey's cultural community by connecting them to information, resources, and each other. SJCA envisions a region where individuals of all ages and backgrounds are engaged and enriched through arts, history, and culture, and where communities prosper through a creative economy.

What We Do

SJCA extends membership benefits to all arts, culture, history, cultural community groups, and independent artists in each of the state's southern eight counties (Atlantic, Burlington, Camden, Cape May, Cumberland, Gloucester, Ocean, and Salem). We are striving to represent the full spectrum of arts, culture, and history in our region and work towards a more equitable and inclusive South Jersey cultural community.

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