SJCA has changed mission direction and our website has not been updated in some time. We are in need of a copywriting refresh for many of our web pages including Membership, Events, Resources, Cultural Asset Mapping Project, and a few other sections of the site. I am not sure that SEO was ever considered when the current content was created, so it would be great to integrate that too.
This project will help SJCA more clearly communicate our vision and engage with the South Jersey cultural community. As a staff of two, it is difficult to dedicate the time to copywriting, but it is so important to convey our story. We have shifted focus to becoming a digital hub of information and resources, so having a strong copy on the site is important, as is SEO.
SJCA's mission is to strengthen South Jersey's cultural community by connecting them to information, resources, and each other. SJCA envisions a region where individuals of all ages and backgrounds are engaged and enriched through arts, history, and culture, and where communities prosper through a creative economy.
SJCA extends membership benefits to all arts, culture, history, cultural community groups, and independent artists in each of the state's southern eight counties (Atlantic, Burlington, Camden, Cape May, Cumberland, Gloucester, Ocean, and Salem). We are striving to represent the full spectrum of arts, culture, and history in our region and work towards a more equitable and inclusive South Jersey cultural community.