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Social Media Content Calendar

Help The ROCK Center for Youth Development get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
The ROCK Center for Youth Development
Midland, MI, USA
The ROCK Center for Youth Development
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The ROCK Center for Youth Development
Midland, MI, USA

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3 Followers
Cause
Youth development
Skills
Digital marketing Social media

Posted May 5th

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Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

While we've been doing social media (primarily Facebook) for our organization for years, we'd like to word towards being more intentional and thoughtful on what/when we post.

What we have in place
  • We currently have historical data for Facebook, which should make it easy for you to get started. We also have a recently completed social media audit, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to focus more on providing direct service to our middle and high school students.

We know that social media can be a powerful force in regards to gaining and keeping supporters, and we hope to better reach and educate our followers on the positive impact we have in the community.

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

The ROCK Center for Youth Development
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Causes
Youth development Education Health & nutrition
Posted by
Sarah P
Sarah P.

Administrative Assistant

Our mission

OUR MISSION
To build hope and resilience in youth based on a foundation of acceptance, support, and respect that results
in positive life choices.

OUR VISION
All youth have the opportunity to
live their potential.

What we do

The ROCK Center for Youth Development is an impact organization that helps teens succeed and thrive. The ROCK is an independent, inclusive non-profit which provides character, social emotional learning, and life skills programming for middle and high school students.

Testimonials

Read the Impact Story
Deb was such a pleasure to work with! She's very nice and has great ideas, and continues to send resources!
Sarah P.
Sarah P.

Administrative Assistant

Social Media Content Calendar Project

Thank you so much, Ms. Anderson. It was a pleasure working with you.
Debashree G.
Debashree G.

Digital Marketing Associate

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