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Facebook Ads Set Up

Help LitLab promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
LitLab
Oakland, CA, USA
LitLab
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LitLab
Oakland, CA, USA

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Cause
Education
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Digital advertising Digital marketing

Posted April 29th

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Facebook Ads Set Up

Project details

What we need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook pixel creation, if appropriate
What we have in place
  • We currently have a few test ads, which should make it easy for you to get started. We also have a defined budget and goals, and the ability to provide any other information you need.
How this will help
This project will save us $3,607 , allowing us to further develop kidappolis to add more requested features

This project will help bring kidappolis to more families in need as they transition to a more hybrid learning environment, and assist with learning loss they have experienced headed into the summer months.

Project plan

0
Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
1
Milestone 1: Campaign & Ad Set-Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
2
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
3
Milestone 3: Tracking & Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About the org

LitLab
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Causes
Education Science & technology Youth development
Posted by
Soham B
Soham B.

Business Development and Growth Manager

Our mission

LitLab's mission is to create connected and interactive early learning environments by deploying books, digital content, and blended learning solutions for under-resourced children, their caregivers, and educators.

Testimonials

Read the Impact Story
Mark was extremely thorough in helping us build out our ads structure, along with incorporating existing assets. He gave us a detailed action plan to ensure we knew how to keep the momentum going as well. We're grateful for his support!!
Soham B.
Soham B.

Business Development and Growth Manager

Facebook Ads Set Up Project

Soham was great to work with. LitLab is a great organization and I can't wait to see their success down the line.
Mark B.
Mark B.

Volunteer

The pixel