Social Media Audit

Help Safe & Sound assess the current state of their social media pages and gain actionable recommendations on how to improve presence and engagement.
Safe & Sound
Milwaukee, WI, USA
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Safe & Sound
Milwaukee, WI, USA


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Posted May 3rd

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Project Details

What We Need
  • Profile & page setup assessment of whether relevant information and fields are filled
  • Statistics on posts, engagement, and follower demographics
  • Evaluation of strengths and weaknesses as well as recommendations to improve
Additional Details

I have just taken over social media management for our organization, Safe & Sound. Prior to my joining, it appears all posts were shared across platforms (Instagram, Facebook, LinkedIn, and Twitter). In the last 3 weeks, I've cut back to our primary focus being Instagram& Facebook, while using LinkedIn for partnership/job posting. I post on FB & IG at least once a day. I'm looking to see how our engagement is, best dates/times to post, and how to increase our reach.

What We Have In Place
  • We currently have all social media accounts set up, which should make it easy for you to get started. We also have secondary batch scheduling programs like Content Creator, and the ability to provide any other information you need.
How This Will Help
This project will save us $1,792 , allowing us to fund community clean ups through supplying necessary equipment in any of our 10 neighborhoods we support.

By sharing upcoming events and showcasing past events, we are able to engage with present and future community partners. Our mission is to unite and empower residents of our communities, and that doesn't happen alone. We need to be able to bring together stakeholders, organizers, residents, and youth to fight for safer neighborhoods. By successfully sharing our stories and projects we can shine the spotlight on partners and speak to potential contributors.

Project Plan

Prep: Information Sharing & Goal Setting
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Initial Assessment & Feedback
  • Professional delivers an initial assessment of current social media performance, including relevant data insights and statistics around posts, engagements and demographics
  • Professional performs SWOT analysis of current social media presence
  • Volunteer Manager reviews draft and provides feedback to the Professional
Milestone 2: Deliver Final Recommendations
  • Professional documents specific recommendations for achieving a social media presence that meets the Organization's goals, and shares it with the Volunteer Manager
  • Professional answers any questions, and provides recommendations for next steps or finding assistance going forward
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About The Org

Safe & Sound
Posted by
Morgan S.

Development Associate

Our Mission

Our mission is to unite residents, youth, law enforcement and community resources to build safe and empowered neighborhoods.

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