Social Media Content Calendar

Help Isles, Inc get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Isles, Inc
Trenton, NJ, USA
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Isles, Inc
Trenton, NJ, USA

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Posted July 2nd

Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

We would be interested in posts that would be compatible with Facebook and Twitter.

What we have in place
  • We currently have examples of posts, which should make it easy for you to get started. We also have ideas and resources for additional posts, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to provide more healthy home assessments to our community members.

By building out our social media presence, we will be able to reach more community members and supporters which will help further our mission of creating safe and healthy homes.

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Isles, Inc
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Posted by
Kathryn G.

Volunteer Manager

Our mission

Isles, Inc. is a community development and environmental organization based in Trenton, New Jersey. With a mission to foster self-reliant families and healthy, sustainable communities, we design and develop effective services that support this mission and share what we learn with others who can make a difference.

What we do

Isles believes that even the most distressed places (or "isles") hold untapped assets and human capacity. Isles revitalizes communities, trains and educates, builds wealth, and stimulates green, healthy living. Our range of services help develop green affordable homes, parks and community agriculture, operate a vocational high school and green job training center, support financial and credit building services, clean up environmental hazards, foster energy efficiency and promote healthy lifestyles. In addition, Isles encourages public policies that support family self-reliance and community health, as self-sufficiency and healthy environments are keys to sustainable communities.

Isles is committed to Trenton and other challenging communities in central New Jersey. While Mercer County is one of the wealthiest counties in the state, Trenton, the state capital, is one of New Jersey's poorest cities. With significantly high unemployment, and low graduation rates, residents must contend with unmaintained or abandoned housing stock, limited access to healthy, affordable food, and few economic opportunities. From an asset based community development perspective, Trenton has much to offer, historic sites, art galleries, neighborhood organizations, and the seat of state government offices mean that, as is true in most distressed areas, despite the statistics, there are opportunities. Through inclusive partnerships, Isles assists government and non-profit organizations in creating master plans to guide neighborhood revitalization.

For 40 years, Isles has helped to build great places to live, work and play. In 2020, we trained over 204 individuals in energy efficiency and environmental health, issued 44 certifications earned by Isles Youth Institute students in CPR, OSHA, and Pre-Apprentice Construction Training, donated 1,000+ pounds of produce to emergency food providers, facilitated the purchase of 29 homes and issued 112 first-time homebuyer certificates, and provided 70 healthy home assessments (59 in person and 11 virtual) and made 9 homes lead-safe.

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