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Social Media Content Calendar

Help Citizen SHE get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Citizen SHE
New Orleans, LA, USA
Citizen SHE
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Citizen SHE
New Orleans, LA, USA

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Cause
Gender equity & justice
Skills
Digital marketing Social media

Posted April 28th

Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

We are putting together a targeted campaign to engage low propensity Black Women Voters in Louisiana through a targeted social media strategy during the off election time.

What we have in place
  • We currently have TONS of content!, which should make it easy for you to get started. We also have a Hootsuite account, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to Hire Black Women in the state to lead the work

We are so excited about our success in New Orleans being the first city in the deep south to pass an Anti-Race Based hair discrimination ordinance! We are now shooting to be the first state in the South!! HB 382 is Sponsored by State Representative Candace N. Newell Democrat District 99. Closely aligned with both Senator Troy Carter's and State Representative Tammy T. Phelps District 3's CROWN Act, HB 382's language goes a bit deeper to ensure that Natural hair protection addresses issues relate

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Citizen SHE
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Causes
Gender equity & justice Civil rights Youth development
Posted by
Nia W
Nia W.

Founder/Executive Director

Our mission

SHE builds an aligned base of Black women who inform, advocate for, and enact a collective policy agenda to address the needs of Black women across the state of Louisiana. SHE believes that change is made when Black women in Louisiana set the policy agenda, build their leadership capacities to educate policymakers around their agenda, and educate voters to support decision makers who are aligned with their agenda.

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