Social Media Content Calendar

Help Inner Strength Foundation get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Inner Strength Foundation
Philadelphia, PA, USA
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Inner Strength Foundation
Philadelphia, PA, USA


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Posted April 27th

Social Media Content Calendar

Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

We need help growing our Facebook, Twitter and Instagram platforms. We have great content to share, writing, successes, programs, news - we need a clear strategy to grow our audience week by week. Need help with content calendar, hashtag, outreach, engagement, and trending follows and any other tools and strategies!

What We Have In Place
  • We currently have Planoly for posting, established socmed handles, which should make it easy for you to get started. We also have canva graphics templates and good content to share, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to focus on outreach to students to share our new free self-care and mindfulness mobile app for teens

We have been doing great work with self-care, mindfulness, SEL and teens for 7 years but we have never focused on building a following. We hope more people will know of the great results and we can increase public support, donations, and good cheer!

Project Plan

Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

Inner Strength Foundation
Posted by
Amy E.

Founder & Executive Director

Our Mission

We cultivate the minds, hearts, and actions of youth through mindfulness and a developmental perspective on life.

Our vision is of a world in which all young people are supported to realize their higher potentials and create a world of beauty and benefit to all.

What We Do

We provide educational tools and programs to both students and teachers/administrators that broadens teens perspectives on life, enhance their sense of possibility, and ground them in an experiential understanding of higher human potential. We also work with teachers and administrators to support them in understanding and managing secondary stress.

These new skills directly contribute to positive outcomes including: improved school attendance, increase in focus, stress reduction, decreased psychological issues, and increases in curiosity and joy.

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