Logo Design & Visual Brand Identity

Help United Way of Freeborn County elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
United Way of Freeborn County
Albert Lea, MN, USA
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United Way of Freeborn County
Albert Lea, MN, USA


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Posted April 27th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

UWFC is seeking a logo to utilize for our annual fundraising campaign. A tentative theme is Stories United, but we are open to other campaign theme ideas as well. We are an organization without a graphic designer or access to software, so having "drop in" images to use in free platforms such as Canva is helpful.

What We Have In Place
  • We currently have United Way Brand Guidelines, which should make it easy for you to get started. We also have other examples of logos, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to focus on our programs and partner agencies.

This project will help us implement a logo kit for our annual campaign. Our annual campaign supports approximately 20 programs in the areas of Health, Education and Income (Basic Needs).

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

United Way of Freeborn County
Posted by
Erin H.

Executive Director

Our Mission

United people and resources to improve lives.

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