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Membership Strategy

Help Sunrise Movement - SC Hubs develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Sunrise Movement - SC Hubs
Anderson, SC, USA
Sunrise Movement - SC Hubs
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Sunrise Movement - SC Hubs
Anderson, SC, USA

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Cause
Youth development
Skills
Business development Entrepreneurship Strategy consulting

Posted April 23rd

Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

We are looking for strategic advice as we launch a big recruiting push to capitalize on our most recent campaign the "Good Jobs for All Day of Action", progressive issue-based outreach experience in conservative areas would be a HUGE plus

What we have in place
  • We currently have an elementary process for recruiting new members, which should make it easy for you to get started. We also have dedicated coordinators willing to thought partner, and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to take advantage of recruiting help in this area; without this project, we'd be doing this on our own as we do not have budget for this

This project will help us in continuing to scale our impact as build grassroots power in Upstate SC, bringing on new hub members and allowing us to take our steps to the next level

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

Sunrise Movement - SC Hubs
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Causes
Youth development Civil rights Environment
Posted by
Chris S
Chris S.

Hub Co-Coordinator

Our mission

Sunrise is building an army of young people to stop climate change and create millions of good jobs in the process. We are a grassroots effort of young South Carolinians to advocate for a sustainable future and a Green New Deal.

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