Social Media Content Calendar

Help Dallas Innovation Alliance get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Dallas Innovation Alliance
Dallas, TX, USA
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Dallas Innovation Alliance
Dallas, TX, USA


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Posted April 23rd

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Social Media Content Calendar

Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

We'd like support in how to most effectively create and keep up a content calendar for Facebook, twitter, LinkedIn and instagram! Best practices in crafting posts for different platforms and monitoring/posting tools would be so helpful and appreciated!

What We Have In Place
  • We currently have Meltwater, active accounts and new staff,, which should make it easy for you to get started. We also have a decent bank of photos, fliers and videos, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to Oh my goodness, we could expand our programming in underserved communities and create additional opportunities for community engagement and education

Our success is so dependent on connecting with various stakeholders, from media to the community; consistency in our message and regular more frequent cadence will create and highlight our partner organizations, our impact and gain community support and involvement!

Project Plan

Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

Dallas Innovation Alliance
Our Mission

The Dallas Innovation Alliance's mission is to support the design of 'smart cities' solutions for Dallas that improve quality of life, efficiency, and economic opportunity. Namely - DIA finds new and innovative ways to solve big challenges through an approach at the intersection of technology, data and community. The DIA supports digital access & inclusion efforts via programs including the Mobile Learning Lab, Internet for All Coalition, and community partnerships providing digital literacy, skills and access. Additional efforts are focused on next generation infrastructure, workforce development, transportation and resilience.

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