Copywriting

Help New Detroit express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
New Detroit
Detroit, MI, USA
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New Detroit
Detroit, MI, USA

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Posted April 22nd

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Project Details

What We Need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, blog post, one-pager/fact sheet, fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional Details

Marketing materials for our revamped racial justice trainings and consulting services

What We Have In Place
  • We currently have outdated language on website (newdetroit.org), which should make it easy for you to get started. We also have (will have next week) outline for revamped service offerings, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to cover current operating costs and grow for the future

Dismantling racism requires effective anti racist training
Our organization has an amazing legacy but is undergoing a much needed refresh.
Services also generate earned revenue for our organization

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

New Detroit
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Our Mission

New Detroit, Inc. (NDI) is a coalition of 58 corporate, nonprofit, and community leaders working to achieve racial understanding and racial equity in Metropolitan Detroit. NDI provides thought leadership, policy advocacy, and direct services including facilitated conversations on race and customized trainings on racial diversity, equity, inclusion, and justice.

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