Back to all projects

Search Engine Optimization Audit

Help Alternatives For Girls assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Alternatives For Girls
Detroit, MI, USA
Alternatives For Girls
Unfollow
Log in to follow
Alternatives For Girls
Detroit, MI, USA

0

Live Projects

7

Matched Projects
3 Followers
Cause
Human services
Skills
Digital marketing Search engine marketing Web development

Posted April 22nd

Search Engine Optimization Audit

Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
What we have in place
  • We currently have a working website last updated in 2019, which should make it easy for you to get started. We also have possible google analytics report, and the ability to provide any other information you need.
How this will help
This project will save us $5,767 , allowing us to me to focus on hiring and also on the development/fundraising aspect of my position.

I am the Director of Fund Development. Our org is 34 years old. Back in December, I hired our first FT Marketing and Communications Manager. She has only been with us for four months and is moving on for a bigger organizational opportunity. As I begin the search for a replacement, I would love to have this project completed so that when I bring on a new hire, I will have several projects completed to share with her/him some outcomes as a starting place for her/him to begin.

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
Show more

About the org

Alternatives For Girls
Unfollow
Causes
Human services Housing & homelessness Youth development
Posted by
Dawn B
Dawn B.

Director of Fund Development

Our mission

Help homeless and high-risk girls and young women avoid violence, teen pregnancy, and exploitation. Help them to explore and access the support, resources, and opportunities necessary to be safe, to grow strong, and to make positive choices in their lives.

What we do

SHELTER: Counseling, education support, life/job readiness, and re-housing to homeless girls (15-22), and their children.
PREVENTION: Girls (7-19) at risk of early pregnancy, gang, drug/alcohol abuse, and truancy in after-school/college prep programs, summer camp, and mentors.
OUTREACH: Teens and women -victims of trafficking or high-risk activities (street-based prostitution, drug use, domestic violence, gangs), to transition to safer, healthy lives.

The pixel