Google Analytics Set Up & Training

Help The Human Trafficking Legal Center track activity on their website to get a clear sense of how visitors access and learn about their products and services.
The Human Trafficking Legal Center
Washington, DC, USA
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The Human Trafficking Legal Center
Washington, DC, USA

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Posted April 22nd

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Google Analytics Set Up & Training

Project Details

What We Need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
Additional Details

We currently have Google Analytics connected to our website. However, it doesn't seem to report in any cohesive manner. We also don't know all of the bells and whistles of what it offers so there may be a lot more data available to us that we're not sure how to access. We have a lot of resources on our website and are trying to figure out who visits the site, for what reasons, and how long do they normally stay. We would also love to have our social media to be represented in this data.

What We Have In Place
  • We currently have Google Analytics, which should make it easy for you to get started. We also have Google Admin access, and the ability to provide any other information you need.
How This Will Help
This project will save us $6,772 , allowing us to refer more cases to connect trafficking survivors with free legal representation and spend time to provide lawyers with technical assistance on those cases.

This project will help us understand what resources the anti-trafficking community turns to us for. It will also help us better understand what members of the community are visiting our website. All of this information will help us determine if we are making progress on one of our major goals - a more informed anti-trafficking community that uses best legal practices and conducts their work a trauma-informed and victim-centered approach.

Project Plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About The Org

The Human Trafficking Legal Center
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Posted by
Shayna H.

Development & Communications Director

Our Mission

At the Human Trafficking Legal Center we believe when human trafficking survivors have lawyers, survivors have rights.

What We Do

Human trafficking is a human rights violation spanning the globe. Trafficking survivors who escape their traffickers face tremendous challenges. The Human Trafficking Legal Center connects trafficking survivors with quality pro bono representation so they can seek justice and thrive. We are a bridge to justice. We demand accountability from traffickers, from governments, and from corporations. We shine a light on the system failures that allow trafficking to flourish. We advocate for survivors as agents of change and as leaders in the movement. We fight for systems change to end forced labor, including forced labor in global supply chains.

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