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This project was completed on May 26, 2021
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Matched with Samantha K.
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See the Impact story
Google Analytics Set Up & Training
The Human Trafficking Legal Center
The Human Trafficking Legal Center
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Google Analytics Set Up & Training
Project details
What we need
- Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
- Training on how to track performance, set up reports and analyze the data collected online
- Set of guidelines for data collection, interpretation and analysis
Additional details
We currently have Google Analytics connected to our website. However, it doesn't seem to report in any cohesive manner. We also don't know all of the bells and whistles of what it offers so there may be a lot more data available to us that we're not sure how to access. We have a lot of resources on our website and are trying to figure out who visits the site, for what reasons, and how long do they normally stay. We would also love to have our social media to be represented in this data.
What we have in place
- We currently have Google Analytics, which should make it easy for you to get started. We also have Google Admin access, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to refer more cases to connect trafficking survivors with free legal representation and spend time to provide lawyers with technical assistance on those cases.
This project will help us understand what resources the anti-trafficking community turns to us for. It will also help us better understand what members of the community are visiting our website. All of this information will help us determine if we are making progress on one of our major goals - a more informed anti-trafficking community that uses best legal practices and conducts their work a trauma-informed and victim-centered approach.
Project plan
Posted by
Shayna H.
Development & Communications Director
Our mission
At the Human Trafficking Legal Center we believe when human trafficking survivors have lawyers, survivors have rights.
What we do
Human trafficking is a human rights violation spanning the globe. Trafficking survivors who escape their traffickers face tremendous challenges. The Human Trafficking Legal Center connects trafficking survivors with quality pro bono representation so they can seek justice and thrive. We are a bridge to justice. We demand accountability from traffickers, from governments, and from corporations. We shine a light on the system failures that allow trafficking to flourish. We advocate for survivors as agents of change and as leaders in the movement. We fight for systems change to end forced labor, including forced labor in global supply chains.
Testimonials
Samantha was absolutely wonderful to work with. She immediately set to work to help to set up and inspect our Google Analytics. After getting an understanding of our organization's information, she was extremely thorough and patient while explaining the different components. She also provided multiple resources to help our team have a reference for future needs as well as reporting templates to help us put the information to use.
(No testimonial has been submitted by Samantha)
