Logo Design & Visual Brand Identity

Help Citizen SHE elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Citizen SHE
New Orleans, LA, USA
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Citizen SHE
New Orleans, LA, USA


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Posted April 21st

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We are moving to a space where our brand needs to be codified in a way that we are able to maximize the utilization of our communications department

What We Have In Place
  • We currently have a logo that we have been using, which should make it easy for you to get started. We also have a style and colors that we have been using, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to Hire more Black Women across the state to amplify our work and create opportunities for us to build our capacity

Our Organization needs to have a new impactful logo and visual brand as we are moving through a process of elevating our social media strategy

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Citizen SHE
Posted by
Nia W.

Founder/Executive Director

Our Mission

SHE builds an aligned base of Black women who inform, advocate for, and enact a collective policy agenda to address the needs of Black women across the state of Louisiana. SHE believes that change is made when Black women in Louisiana set the policy agenda, build their leadership capacities to educate policymakers around their agenda, and educate voters to support decision makers who are aligned with their agenda.

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