Logo Design

Help HEART Of San Mateo County elevate their visual identity with a new or refreshed logo.
HEART Of San Mateo County
San Mateo, CA, USA
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HEART Of San Mateo County
San Mateo, CA, USA


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Posted April 20th

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Project Details

What We Need
  • High-resolution logo delivered in vector (.ai, .svg, .eps) and raster (.png, .jpg, .tiff) file formats for digital and print use.
Additional Details

In a Nutshell:
Create digital assets as outlined below that will be used for our hard launch of the GLADUR product, scheduled for 5/19/2021

Complete all items for public display by 5/14/21

Project Deliverables:
full logo package
website image
social media image/postcard

We are also currently working with another designer for additional items for this same product launch.

What We Have In Place
  • We currently have images and a starter logo package, which should make it easy for you to get started. We also have content, a brand guide,, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,002 , allowing us to maintain a tight operating budget, focusing our budget on providing expertise to schools, churches, and others serving those most in need in our communities.

This project helps us create digital assets that will be used for our hard launch of the GLADUR product, which empowers homeowners with access to free, environmentally friendly ADU designs and other benefits which help to create more affordable housing options for those in need.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept
  • Professional creates up to 6 thumbnail sketches of rough ideas for client to review
Milestone 2: Logo Design
  • Volunteer Manager selects 3 of the design options and provides feedback
  • Professional takes sketches and creates up to 3 digital drafts for the logo design based on feedback, and shares with the Volunteer Manager for more feedback
  • Volunteer Manager selects 1 of the design options and provides feedback
Milestone 3: Final Design and Handoff
  • Based on feedback, professional creates the final logo design, and iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
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About The Org

HEART Of San Mateo County
Posted by
Maheen S.

Business Operations & Communications, Manager

Our Mission

HEART formed in 2003 as a 501(c)(3) to raise capital from public and private sources to address critical housing needs in San Mateo County.

What We Do

HEART is a nonprofit public/private partnership among the county, the cities, and business communities dedicated to increasing the supply of affordable housing by providing financing for the acquisition, construction and rehabilitation of affordable and workforce housing in San Mateo County.

HEART's work includes providing housing advisory services to cities, school districts and other potential affordable housing developers.

HEART also manages a first-time homebuyer loan program for moderate-income households.

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