Logo Design & Visual Brand Identity

Help 1HOPE for Kids elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
1HOPE for Kids
San Antonio, TX, USA
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1HOPE for Kids
San Antonio, TX, USA


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Posted April 20th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We need a logo and style guide for a foster closet that serves foster children.

What We Have In Place
  • We currently have some samples of logos we like, which should make it easy for you to get started. We also have marketing goals, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to open more foster care homes and serve more children.

Our foster care agency took over a foster closet and we are now in need of a logo and marketing tools. We will unveil it at a grand opening. It will be used to promote this resource to our foster parents, grandparents and entities that support the foster care mission.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

1HOPE for Kids
Posted by
Lydia R.

Communications and Donor Relations

Our Mission



Sean is very responsive and submitted his input in a timely manner. This project was challenging due to things out of Sean's control and he handled it professionally and with grace. Thank you, Sean!
Lydia R.

Communications and Donor Relations

Logo Design & Visual Brand Identity Project

It was great working with 1Hope for Kids again! Looking forward to other projects!
Sean Puzzo
Sean P.


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