Google Analytics Reporting

Help Education For All Children set up the right reports to understand how visitors are navigating their website and exploring their products and services online.
Education For All Children
Portsmouth, NH, USA
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Education For All Children
Portsmouth, NH, USA


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Posted April 19th

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Google Analytics Reporting

Project Details

What We Need
  • An initial set of Google Analytics reports that can be used to track key metrics about the Organization’s web performance and insights on visitors' interest
  • Training on how to maintain reports and analyze collected data to inform changes to the Organization's web presence
  • Optional: Training on how to create reports and use common insights features in Google Analytics
What We Have In Place
  • We currently have a functioning website and Google Analytics setup, which should make it easy for you to get started. We also have any other information that is needed, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,757 , allowing us to provide more scholarships to students in Kenya who would not otherwise have access to education.

We have Google Analytics but we feel like we are not using it to its full capacity. We want to make sure we are not missing any critical insights.

Project Plan

Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of the current setup of Google Analytics and shares login details for existing Google Analytics account
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals for reporting and analysis
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Report Creation & Feedback
  • Professional creates an initial set of reports in Google Analytics based on initial conversation with Volunteer Manager
  • Professional shares reports with the Volunteer Manager and explains how they map to the Organization’s goals
  • Volunteer Manager provides any feedback on reports (up to two rounds)
  • Professional implements feedback and provides a revised set of reports
Milestone 2: Training & Best Practices
  • Professional creates guidelines for continued maintenance and update of reports in Google Analytics, as well as data interpretation and analysis
  • Professional reviews above guidelines with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly use reports for tracking and analysis
Milestone 3 (Optional): Additional Training
  • Professional walks the Volunteer Manager through the process of creating and saving reports
  • Professional shows the Volunteer Manager how to use common insights features in Google Analytics, such as Audience Insights, Traffic Insights and Search Insights
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About The Org

Education For All Children
Posted by
Sheila K.

Director of Operations

Our Mission

EFAC provides scholarships, mentoring and global connections to financially challenged but exceptional Kenyan students in order to encourage leadership, economic progress, cultural understanding and a more peaceful world.

What We Do

EFAC provides scholarships, mentoring and leadership training to secondary and post secondary Kenyan students in order to address the overriding issue of youth unemployment. EFAC provides a 7 - 9 year program that prepares students for meaningful employment and leadership positions.

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