Google Analytics Reporting

Help Education For All Children set up the right reports to understand how visitors are navigating their website and exploring their products and services online.
Education For All Children
Portsmouth, NH, USA
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Education For All Children
Portsmouth, NH, USA

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Posted April 19th

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Project details

What we need
  • An initial set of Google Analytics reports that can be used to track key metrics about the Organization’s web performance and insights on visitors' interest
  • Training on how to maintain reports and analyze collected data to inform changes to the Organization's web presence
  • Optional: Training on how to create reports and use common insights features in Google Analytics
What we have in place
  • We currently have a functioning website and Google Analytics setup, which should make it easy for you to get started. We also have any other information that is needed, and the ability to provide any other information you need.
How this will help
This project will save us $3,757 , allowing us to provide more scholarships to students in Kenya who would not otherwise have access to education.

We have Google Analytics but we feel like we are not using it to its full capacity. We want to make sure we are not missing any critical insights.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of the current setup of Google Analytics and shares login details for existing Google Analytics account
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals for reporting and analysis
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Report Creation & Feedback
  • Professional creates an initial set of reports in Google Analytics based on initial conversation with Volunteer Manager
  • Professional shares reports with the Volunteer Manager and explains how they map to the Organization’s goals
  • Volunteer Manager provides any feedback on reports (up to two rounds)
  • Professional implements feedback and provides a revised set of reports
2
Milestone 2: Training & Best Practices
  • Professional creates guidelines for continued maintenance and update of reports in Google Analytics, as well as data interpretation and analysis
  • Professional reviews above guidelines with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly use reports for tracking and analysis
3
Milestone 3 (Optional): Additional Training
  • Professional walks the Volunteer Manager through the process of creating and saving reports
  • Professional shows the Volunteer Manager how to use common insights features in Google Analytics, such as Audience Insights, Traffic Insights and Search Insights
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About the org

Education For All Children
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Our mission

EFAC provides an education-to-employment program for bright, disadvantaged Kenyan youth to foster leadership, economic opportunity and social progress.

What we do

EFAC is an 8-year program serving Kenyan youth who demonstrate strong academic merit and leadership potential and who would otherwise be unable to continue their education beyond 8th grade. EFAC supports students in their academic, social and pre-
professional development throughout high school, college and into their careers. Our in-depth investment is long-lasting as the ultimate goal is the empowerment of EFAC Scholars to gain employment after post-secondary graduation, creating a path out of poverty that transforms their own lives and positively impacts their families, communities and country.

Testimonials

Mardig agreed to do two of our projects at once -- this one and a Search Engine Keyword Research -- since they are related. It was a good way for us to tackle both projects since Mardig was able to give us a holistic view of our website data and performance and give us recommendations on how to improve both. Mardig is also willing to be available to us as we proceed with his recommendations. Thanks Catchafire and thanks Mardig!
Sheila K.
Sheila K.

Director of Operations

Google Analytics Reporting Project

I really enjoy working with Shiela and Sara , they are very dedicated to creating better circumstances for people less fortunate. I do believe the organization has a great cause and I am happy to have contributed to the cause. As mentioned I will always be available to help out with any queries they may have. All in all it was a great time working for EFAC.
Mardig B.
Mardig B.

Volunteer

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