Storytelling

Help The Morpho Institute enhance their annual reports, grant applications, and other marketing materials with compelling narratives about their organization’s mission, activities, and achievements.
The Morpho Institute
Kansas City, MO, USA
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The Morpho Institute
Kansas City, MO, USA

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Posted April 19th

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Project Details

What We Need
  • A compelling narrative, or set of stories
  • Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
  • Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
Additional Details

We would like to intentionally curate stories that help us with gifts/grants/donations based on teacher experiences in our field program, Educator Academy in the Amazon, and what they do in their classrooms after two weeks in the Peruvian Amazon rainforest.

What We Have In Place
  • We have pre/post survey data from 5 cohorts of teachers. We also have a retrospective narrative study from three cohorts of teacher participants. We have access to about 150 teachers who have been part of the Educator Academy.
How This Will Help
This project will save us $2,397 , allowing us to provide a scholarship to an educator to attend the Educator Academy in 2022.

We are working on gifts/grants/donations to raise funds for our young non-profit. We need compelling stories to help prioritize conservation of the Amazon rainforest through education and to show how the experience benefits teachers and their students after the field course.

Project Plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of project and key audiences
  • Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)
1
Milestone 1: Storytelling Framework
  • Professional presents and discusses primary story angle(s) to the Volunteer Manager
  • Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)
2
Milestone 2: Document Creation
  • Professional shares draft with Volunteer Manager
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Wrap-Up
  • Professional submits final version
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About The Org

The Morpho Institute
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Posted by
Kelly K.

Board President, Faculty, Evaluator

Our Mission

The Morpho Institute supports the key role of K-12 education in realizing the global goal of environmental conservation and sustainability. To achieve this goal, The Morpho Institute provides professional development programs and curriculum resources which support local to global environmental stewardship in K-12 instruction.

What We Do

In collaboration with US and international partners, The Morpho Institute provides US educators the opportunity to experience the Amazon rainforest as a compelling context for developing a global perspective on biological and cultural resources, participating in conservation, exploring sustainability, and inspiring environmental stewardship. Our field workshops and resources apply key elements of inquiry, STEM, and placed-based learning to assist educators in making these critical local to global connections in their classrooms, instruction, and curricula.

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