Logo Design & Visual Brand Identity

Help Easterseals Florida, Inc. elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Easterseals Florida, Inc.
Winter Park, FL, USA
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Easterseals Florida, Inc.
Winter Park, FL, USA


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Posted April 19th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

Our signature event is "Get Down to Business." It is a signature business professionals luncheon event where we fundraise for Easterseals Florida. Our logo is outdated and needs a refresh - we also are trying to brand our events cohesively statewide. We're hoping that will help garner excitement for the event. We are hoping to get a designed color scheme and new logo for the event that we can run with!

What We Have In Place
  • We have previous event collateral which should make it easy for you to get started.

    We have samples of all sorts of graphics from our 2021 event and the working files for these.

    Our major goal is to redesign the logo to be more modern and cohesive statewide.
How This Will Help
This project will save us $4,817 , allowing us to save funds and help increase our net event revenue which is very important to us. It will also allow us to promote a cohesive brand which will increase recognition and (hopefully) our fundraising.

My position is completely new within our organization. I am working diligently to update our branding and get a cohesive look for our brand. This event is a major fundraiser for our organization so bringing more flare to the design and a cohesive look is key for us.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Easterseals Florida, Inc.
Posted by
Sarah S.

Development Specialist

Our Mission

Our purpose at Easterseals Florida is to change the way the world defines and views disabilities by making profound, positive differences in people's lives every day. We do this by providing exceptional services, education, outreach, and advocacy so that people with disabilities can live, learn, work, and play in our communities.

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