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Logo Design & Visual Brand Identity

Help Easterseals Florida, Inc. elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Easterseals Florida, Inc.
Winter Park, FL, USA
Easterseals Florida, Inc.
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Easterseals Florida, Inc.
Winter Park, FL, USA

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Cause
Human services
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Graphic design

Posted August 16th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

Our signature event is "Get Down to Business." It is a signature business professionals luncheon event where we fundraise for Easterseals Florida. Our logo is outdated and needs a refresh - we also are trying to brand our events cohesively statewide. We're hoping that will help garner excitement for the event. We are hoping to get a designed color scheme and new logo for the event that we can run with!

What we have in place
  • We have previous event collateral which should make it easy for you to get started.

    We have samples of all sorts of graphics from our 2021 event and the working files for these.

    Our major goal is to redesign the logo to be more modern and cohesive statewide.
How this will help
This project will save us $4,817 , allowing us to save funds and help increase our net event revenue which is very important to us. It will also allow us to promote a cohesive brand which will increase recognition and (hopefully) our fundraising.

My position is completely new within our organization. I am working diligently to update our branding and get a cohesive look for our brand. This event is a major fundraiser for our organization so bringing more flare to the design and a cohesive look is key for us.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Easterseals Florida, Inc.
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Cause
Human services
Posted by
Sarah S
Sarah S.

Development Specialist

Our mission

Easterseals is leading the way to full equity, inclusion, and access through life-changing disability and community services by enriching education, enhancing health, expanding employment and elevating community.

What we do

Easterseals nationwide, provides essential services and on-the-ground supports to more than 1.5 million people each year -- from early childhood programs for the critical first five years, to autism services, to medical rehabilitation and employment programs, to veterans' services, and more. Our public education, policy, and advocacy initiatives positively shape perceptions and address the urgent and evolving needs of the one in four Americans living with disabilities today.

Together, we're empowering people with disabilities, families and communities to be full and equal participants in society.

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