Google Analytics Set Up & Training

Help The Alliance for Appalachia track activity on their website to get a clear sense of how visitors access and learn about their products and services.
The Alliance for Appalachia
London, KY, USA
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The Alliance for Appalachia
London, KY, USA


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Posted April 17th

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Google Analytics Set Up & Training

Project Details

What We Need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
Additional Details

I set up google analytics some time ago and have not used it. I am not sure where to start. I am looking to really understand how to use the tools to better understand who is coming to our site (location, demographics, etc), how to improve the usability of the site, and what is compelling content.

What We Have In Place
  • We currently have a dedicated person who wants to learn how to use analytics, which should make it easy for you to get started. We also have google analytics set up, and the ability to provide any other information you need.
How This Will Help
This project will save us $6,772 , allowing us to have more resources go to helping our communities.

Having a better understanding of our audience and who we are reaching can improve all areas of our work from fundraising to more successful campaigns

Project Plan

Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About The Org

The Alliance for Appalachia
Posted by
Christa F.

Alliance Coordinator

Our Mission

The Alliance for Appalachia is a regional coalition of grassroots, non-profit organizations with the goals of ending mountaintop removal, putting a halt to destructive coal technologies, and creating a sustainable, just Appalachia.

What We Do

We believe that our campaign to abolish mountaintop removal mining is an important element of the national effort for progressive, systemic change in our nation's economic, energy, and environmental policies. By working in coalition to highlight and organize against the dangers and true costs of our dependence on coal, we can help move the nation toward a new ethic of whole and healthy communities and away from our current extraction economy.

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