I set up google analytics some time ago and have not used it. I am not sure where to start. I am looking to really understand how to use the tools to better understand who is coming to our site (location, demographics, etc), how to improve the usability of the site, and what is compelling content.
Having a better understanding of our audience and who we are reaching can improve all areas of our work from fundraising to more successful campaigns
The Alliance for Appalachia is a regional coalition of grassroots, non-profit organizations with the goals of ending mountaintop removal, putting a halt to destructive coal technologies, and creating a sustainable, just Appalachia.
We believe that our campaign to abolish mountaintop removal mining is an important element of the national effort for progressive, systemic change in our nation's economic, energy, and environmental policies. By working in coalition to highlight and organize against the dangers and true costs of our dependence on coal, we can help move the nation toward a new ethic of whole and healthy communities and away from our current extraction economy.