Marketing Strategy Consultation

Help Child Development Resources brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
Child Development Resources
Williamsburg, VA, USA
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Child Development Resources
Williamsburg, VA, USA

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Posted April 16th

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Marketing Strategy Consultation

Project Details

What We Need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
What We Have In Place
  • We currently have our target audience and location to market to, which should make it easy for you to get started. We also have social media accounts set up, and the ability to provide any other information you need.
How This Will Help
This project will save us $2,998 , allowing us to provide much needed resources and incentives to the dads in our program.

Marketing is the largest piece that we are struggling with for our program. We are grant-funded and are required to serve a certain number of participants each year to be considered successful and to continue receiving funding. We know we have a great program and the participants agree once they are enrolled, but we struggle getting them there.

Project Plan

0
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About The Org

Child Development Resources
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Posted by
Ashley S.

Fatherhood - Project Assistant

Our Mission

Child Development Resources (CDR) strives to inspire and empower children, families, and early childhood professionals to reach their full potential, whatever their challenges.

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