Logo Design & Visual Brand Identity

Help Twende elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Twende
Arusha, Tanzania
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Twende
Arusha, Tanzania

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Posted April 16th

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Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We are looking for a redesign of our logo that will come with a brand Guideline, expecting a very simple brand that will capture what we do at our organization.

What we have in place
  • We currently have a brand guideline, which should make it easy for you to get started. We also have a staff member, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to focus on helping us create a pilot of grid-energy talent in Tanzania

To have consistency in our printed materials and have a better brand that will reflect what we do.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Twende
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Posted by
Vitto T.

Finance & Administration Officer

Our mission

Empowering people to design and make their own technologies that solve community challenges in Tanzania

What we do

We're known for our welcoming maker-space with hammers, welding machines, drills, and a lathe, as well as our project-based, hands-on design and creativity workshops, where participants from all sorts of backgrounds identify challenges they see in their communities and make a physical prototype of a possible solution. Examples include a bicycle-powered washing machine, soap cutter machine, and vegetable cutting machine. Over the past few years, we have worked with 1,000+ people in 25+ primary & secondary schools, women's organizations, farmer's groups, and youth organizations in Arusha and surrounding communities.

Our approach:
1) SHAWISHIKA (be inspired): raising awareness of how technologies can improve lives in communities and inspiring people to solve their own challenges.
2) JARIBU (try): giving opportunities for people to try innovating and build their confidence as problem-solvers.
3) ENDELEZA (continue): providing support for those who want to continue as entrepreneurs and disseminate their innovations more widely across Tanzania and beyond.

Testimonials

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