Logo Design & Visual Brand Identity

Help Outdoor Alliance elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Outdoor Alliance
Washington, DC, USA
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Outdoor Alliance
Washington, DC, USA


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Posted April 15th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We have a great set of logos but are looking to update our internal and external font and style guide to better maintain consistency across our website, social media, policy letters and graphic design work.

What We Have In Place
  • We currently have an outdated style guide, our logos, and new materials, which should make it easy for you to get started. We also have a dedicated staff person who will be available, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to protect more public lands and waters!

We are updating our email templates and preparing to put out a few new reports and our style guide needs a refresh - we have some ideas but would love a professional to help us assess what's missing and how to create better consistency across our materials.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Outdoor Alliance
Posted by
Tania L.

Communications Director

Our Mission

Outdoor Alliance unites the voices of outdoor enthusiasts to protect the human-powered outdoor recreation experience and conserve America's public lands.

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