Social Media Content Calendar

Help The GEMS Camp get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
The GEMS Camp
Dallas, TX, USA
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The GEMS Camp
Dallas, TX, USA

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Posted April 15th

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Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

We need content developed for our Hidden Gems consumer subscription box service. We have a calendar template, but we need content mapped AND Canva graphics created.

What We Have In Place
  • We currently have Marketing Director, content calendar template, images, which should make it easy for you to get started. We also have messaging, previous posts/graphics, etc., and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to invest back into our curriculum by hiring writers and designers.

We need to drive revenue for this project to fund our summer and school-year programs.

Project Plan

0
Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

The GEMS Camp
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Our Mission

The mission of The GEMS Camp (Girls interested in Engineering, Mathematics, and Science) is to build confidence in urban teen girls in grades 7-12 through five core areas called the 5 Karat Gems - Academics, Career, Creativity, Leadership, and Service - so that they will be successful in STEM studies and careers. GEMS' vision is to change the trajectory of generational poverty for underrepresented girls' families via college and career readiness.

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