Website Audit

Help Animal Welfare Society Inc. assess whether or not their current website is optimally supporting its mission and goals, and outline the scope for needed changes and improvements.
Animal Welfare Society Inc.
Kennebunk, ME, USA
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Animal Welfare Society Inc.
Kennebunk, ME, USA

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Animals

Posted April 14th

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Project details

What we need
  • Feedback on the current website’s layout, user functionality, mobile-friendliness, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
  • Note: If you are looking for a more specific, in-depth audit of your website's design and usability, try our Website Usability Audit project
Additional details

We are looking for someone with professional experience auditing websites, particularly nonprofit websites.

What we have in place
  • We currently have a robust, well-indexed Wordpress website, which should make it easy for you to get started. We also have access to Google Analytics and have two monthly dashboards, and the ability to provide any other information you need.
How this will help
This project will save us $4,762 , allowing us to keep funds devoted to animal care, where they are most needed. It will also free up the Marketing Manager (who does not have the technical skills to conduct an audit) to focus on other projects.

The website was launched in 2013. Since then, the organization has seen tremendous growth in its programs and services, significantly changing the role the website plays. We want to make sure that all programs/services are well represented to their highest potential and there are no issues hindering the website's function as a marketing tool. By auditing the website as it stands, we will know what to focus on, as we prepare to create a new website (design and function) in the next 18 - 24 months

Project plan

P
Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Initial Review & Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About the org

Animal Welfare Society Inc.
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Posted by
Stephanie K.

Marketing Manager

Our mission

Animal Welfare Society exists to serve as the safety net for lost and homeless pets and to provide access to affordable services and resources necessary for long term well-being, so pets and their families stay together and thrive.

What we do

Founded in 1967, Animal Welfare Society (AWS) is a private 501(c)(3) non-profit humane society located in Kennebunk, Maine. The organization provides shelter, veterinary care, education and resources to more than 10,000 pets and community members annually.

AWS operates a progressive animal shelter and adoption center on a 40 acre campus in Kennebunk and satellite adoption centers throughout northern New England. AWS' life-saving community programs include Pets and Survivors to Safety, Paws in Stripes and Paws Across America. AWS' services to the greater community include Stay@Home, Youth Programs, Behavior and Training classes, spay/neuter assistance through the Cleo Fund and veterinary and wellness care at the AWS Community Veterinary Clinic. AWS serves as the animal control impound facility for 21 municipalities in York County, providing safety and shelter to lost and abandoned pets.

Annually, more than 4,000 animals receive care - and find new homes - at AWS. The AWS Community Veterinary Clinic provided wellness services, including surgeries, examinations and vaccinations to nearly 8,500 pets of community members, in addition to AWS resident pets. Stay@Home provides resources to families and pets, including pet food, low-cost or complimentary veterinary care, temporary boarding and supplies, in an effort to keep pets and families together during times of financial hardship or housing insecurity. Additional community programs, such as Humane Education and Canine Training bring education, training and lessons to countless community members of all ages each year. In all, AWS supports the care and wellbeing of more than 13,150 pets - and the people who love them - on an annual basis.

AWS' operations, adoption center, programs and services are supported by a staff of more than 35 full- and part-time employees and a team of more than 150 dedicated volunteers. Volunteers donate more than 36,000 hours of their time annually in the Adoption Center, in the Veterinary Clinic and in their own homes as foster families.

We are able to fulfill our mission through the generosity of those who contribute through financial gifts, in-kind support and bequests. These funds go directly toward the care of the animals at the shelter and to programs that benefit the people and animals in our communities.

Testimonials

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