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Google Analytics Set Up & Training

Help Park Heights Renaissance Inc track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Park Heights Renaissance Inc
Baltimore, MD, USA
Park Heights Renaissance Inc
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Park Heights Renaissance Inc
Baltimore, MD, USA

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Cause
Community & economic development
Skills
Data analysis Digital marketing Information technology

Posted April 14th

Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
Additional details

We need help setting up our Google Analytics to determine the best way to communication with our community and to learn who is learning about us.

What we have in place
  • We currently have a functioning website, which should make it easy for you to get started. We also have a FTE that has access to admin passwords, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to move the money to much needed resources for our families that need support

Learning more about who we are communicating with and what they find interesting will help us to develop a marketing plan.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

Park Heights Renaissance Inc
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Causes
Community & economic development Human services Violence prevention
Posted by
KO
Kaleema O.

Director of SI & Stakeholder Engagement

Our mission

Park Heights Renaissance Inc is a community development corporation ensuring the effective implementation of the Park Heights Master Plan to revitalize and restore Park Heights to a safe, healthy and thriving community.

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