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Social Media Content Calendar

Help Playground of Empathy get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Playground of Empathy
Charlottesville, VA, USA
Playground of Empathy
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Playground of Empathy
Charlottesville, VA, USA

4

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19 Followers
Cause
Diversity & inclusion
Skills
Digital marketing Social media

Posted April 13th

Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

Looking for someone to help one of our creative members fine tune her strategy to target specific niche brands and makers.

What we have in place
  • We currently have lots of assets, and an idea of the market, which should make it easy for you to get started. We also have photos and time set aside, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to focus on creativity.

We have a really wonderful portfolio of creations but need to find the market for them.

Project plan

0
Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Playground of Empathy
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Causes
Diversity & inclusion Arts & culture LGBTQ+
Posted by
Micah K
Micah K.

Executive Director

Our mission

At Playground of Empathy, we offer scientifically-researched magical immersive experiences that guide you to become the captain of your own emotional journey.

What we do

To be seen, heard and understood is a gift.
In a polarized country, this gift can feel rare. Our giant, sparkly shoe offers an immersive, shared experience to see, hear, and understand others. Together let's celebrate our differences! Walk in the shoe, see yourself and others in a new light, and grow empathic conversations in your community.

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